Author: Jens Bueschl

10 Elements for senseful digitalization projects
The whole world is talking about digitalization, in order to gain from the optimization and efficiency of our state-of-the-art digital world. Therefore, the target and the expectations are clear. Now it comes to the point to bring the visions and concepts to life and action.
The key to a successful way is to generate a masterplan which is built of a clear roadmap to structure important milestones for the long journey to digitalization. These milestones cover not only technology or tools, but also the organization and human beings.
Benefit from the long-term experience in how to integrate various generations of technology and organizations in the field of yard management and logistics in the cement and aggregates industries. You will obtain tools and methods of how to shape a senseful way to digitalization under consideration of technology, organization and human being.
Digitalization – Benefits and Challenges
When talking about digitalization, most of the arguments are just scratching the surface and leave people behind with the impression of something needs to be done, but there are too many options, activities and opportunities, so that it is needful to watch behind the scenes and to clear the facets up to yourself.
No doubt, that there are lots of things you can benefit from, like:
These benefits sound really great, but there is also a second side of the medal, and these challenges should not be disregarded.
You will not be the only one, stepping into digitalization. This means new and even disruptive business models can and will come up and jeopardize your business.
Digitalization will happen, there is no way around. Take the challenge and benefit from it. The following chapters describe a few tips and tricks for the cement industry to make digitization projects successful.

Level of Digitalization in the cement industry
Having a look at the digitalization in the cement industry we can identify six areas to have a deeper look on. The areas of raw material extraction and raw material preparation are quite well balanced in terms of digitalization and the effect of more digitalization does not bring ground-breaking benefits to the business. Quite similar is the field from raw material processing (raw mill), clinker production (kiln) and cement production (cement mill). The focus is already set into these areas and modern equipment provides well designed digitalization features.
The area of logistics, on the other hand, requires a little more attention. Of course, there is computerization and network integration quite often in place, but the integration into the supply chain processes is quite weak and therefore transparency and 3rd party communication falls by the wayside.
Based on our experience this section of the cement industry is worth to pay more attention on and hides a huge potential of optimization through digitalization.
10 Elements for senseful digitalization projects
Until now we have been discussing about potential fields where digitalization could bring in the most benefit to your business. The next level is to find a good approach to set up digitalization projects in order to transform the ideas into real value. Some key aspects are collected and described here as the 10 elements for a senseful digitalization, which have been developed over long years of project and digitalization experience. These elements will not fit every situation, but are a good guide to consider different aspects.
1. Analysis
Before doing anything, it is essential to answer the “why” it should be digital and “what” is the benefit for the company. Just because there is a technology should not be the reason to start a project. Focusing on the business benefit prevents from investing into wrong topics. Digitalization does not mean to computerize what is already existing. Including the people running that business today is a good idea and brings in precious business cases.
2. Prioritization
Even a carefully executed analysis will bring either a high number of topics or tap into a huge story. Now it is essential to give priority in order to receive digestible pieces which fit into the budget, but also can be accepted by the business which needs to change the way of work. Even a far away goal can be reached by several small projects and allows intermediate results to settle and to readjust.
3. What is already digital
While analyzing the process flow, some process elements are already a kind of digital. It is worth to have a closer look and to evaluate if this piece has the ability to be a nucleus for further expansion or really needs to be replaced.
4. Communication
People are key to a successful digitalization. The combination of the enthusiasm provided by young digital native starters and the experience of old-established employees is the engine of digitalization. Communication needs to be spread into various directions. Management wants to understand the benefit in order to release budget for digitalization projects. Business gives precious information to implement value bringing processes and tools.
5. Using Standards
Even if the expectation of a digital process is very individual, the only way to complete a digitalization project within a reasonable framework is to build on standards as much as possible. This helps in establishing interfaces to other systems, but also keeps the chance to maintain the solution over long time. For sure typical challenges in a digitalization project have been solved somewhere before and you can benefit from this experience and save money.
6. Seek for help
There are several companies on the same digital journey. Seeking for knowledge exchange with partner, clients, external experts or even with competitors will support the digitalization project and enriches with new insights and solutions.
7. Plan and adjust
Each and any project needs precise planning. Digitalization projects are quite tricky in this matter. Technology in digitalization is quite dynamic and therefore plans needs to be adjusted to new features or better solutions available in the meantime. The key is to find the right balance between adjusting a plan without getting confused by too many options.
8. Step by step
Closing the link to the element of prioritization means to develop the digital journey in small and digestible pieces. This keeps flexibility, budget overview and provides success stories by finishing each single step.
9. Stay curious
Continuously new trends, technology or solution platform are pupping up to the market. Having the eyes open to at least know about the latest developments enlarges the own knowledge and options. Of course lots of them will come and go and it dies not make sense to hunt behind each and any trend. But being online sharpens the feeling of real progress.
10. Digital network
Establishing a digital network facilitates the exchange of experience between similar problems and enriches the company’s own digitalization landscape. Recommendations, tips and tricks or even negative experiences from the digital network will save lots of energy and cost on your digital journey.
As conclusion it is to say that the field of digitalization is such a huge playground where it needs a wise choice of decisions to find the senseful way into digitalization. There is no wrong or right, but at the end you are responsible to find your own and individual pathway trough the jungle of options. The only fact is, that digitalization will happen – with or without you.

Jens Bueschl
Head of Operations / stv. BU-Leitung